Apple at 50: Three products that changed how we live – and three that really didn’t

Apple, founded 50 years ago by Steve Jobs and Steve Wozniak in a San Francisco garage, has profoundly shaped how people use technology worldwide. Nearly one in three people globally now owns an Apple product, a success attributed to both its innovative hardware and iconic marketing, which “sold a dream,” according to Emma Wall of Hargreaves Lansdown.

While Apple’s string of groundbreaking hits has slowed since Jobs’s passing, CEO Tim Cook has successfully maintained profitability and adapted the company to modern trends, says former creative director Ken Segall. However, some longtime Apple fans feel less excitement today, nostalgic for the era when Jobs drove the company’s bold innovations. Analysts reflect on both Apple’s transformative impact on technology and areas where it has arguably fallen short.